Pura Vida of North America, LLC., started as a vision by co-founders Thomas and Donna Stacy after visiting Costa Rica on a trade mission and realizing the need for increased support of environmental consciousness. Pura Vida, meaning "pure life", was started as a marketing arm of their ongoing Organic Foods, Inc. business located in Minneapolis, Minnesota. The Stacy's founded Organic Foods, Inc., in early 1991 by introducing vegan vegetarian food at the Minnesota State Fair. Their food was so well received that their organic food business was born. Organic Foods, Inc. produced all their vegan vegetarian fast food in a company owned plant and delivered it across the Midwest and eventually began shipping it nationally.