Home > PRESS RELEASES > Rich Food Poor Food Press Release January 2013

For Immediate Release on Monday, January 21, 2013

Rich Food, Poor Food: The Ultimate Grocery Purchasing System (GPS) Names Pura Vida Sprout Revolution as Rich Food.

Pura Vida Sprout Revolution’s Organic Sprouted Ground Golden has made it on the Calton Certified Micronutrient-Rich Foods List of Rich Food, Poor Food, The Ultimate Grocery Purchasing System (GPS).

Rich Food, Poor Food is the dynamic new grocery store guide by husband and wife team Mira Calton CN, and Jayson Calton PhD., who are also the authors of the critically acclaimed, bestselling book, Naked Calories. The authors are dedicated researchers and health professionals whose research shows that micronutrient sufficiency is an effective means to maximize weight loss and to mitigate the effects of many prevalent chronic diseases.

Rich Food, Poor Food, was designed to guide health and diet-concerned consumers through the nearly 40,000 items populating the average supermarket and quickly identify, what the Caltons call, Rich Foods. Those are natural, unprocessed, or minimally processed foods that are high in micronutrient content and low or void of problematic ingredients that can put health at risk.

It also helps readers identify Poor Foods – highly processed foods that are low or void of micronutrients, and often contain problematic and dangerous unhealthy ingredients. These inferior Poor Foods, when eaten on a regular basis, can decrease one’s micronutrient sufficiency. “Micronutrient deficiency is a state in which our bodies’ do not obtain the minimum daily requirements of essential vitamins, minerals, and fatty acids,” the Caltons explained. The Rich Food, Poor Food- GPS is specifically programed to identify Rich Foods and avoid Poor Foods in each department of the grocery store, including dairy, fish and seafood, produce, condiments, grains, baking, snacks and beverages.

In their prior book, Naked Calories, the Caltons revealed several unique research-based conclusions about the causation of health and disease. The first and perhaps most important is that micronutrient deficiency is the most widespread and dangerous health condition of the 21st century. The information in Naked Calories and Rich Food, Poor Food is gleaned from the result of extensive data from the Calton’s six-year, 100-country research expedition to study the dietary and lifestyle habits of remote, semi-remote, and urban peoples around the world.

Modern science now points to micronutrient deficiencies as contributing factors in many of today’s most prevalent health conditions and chronic diseases including osteoporosis, high blood pressure, heart disease, birth defects, and cancer,” they said. “In addition, micronutrients rich foods can maximize weight loss.”

The foreword for Rich Food, Poor Food is written by William Davis, M.D., #1 New York Times bestselling author of Wheat Belly. In it he states, “In Rich Food, Poor Food, the Caltons educate, delight, and tantalize readers with their straight shooting “here are the facts” style. Short of actually showing up at your front door and taking your hand down the aisle of the farmers market or grocery store, the Caltons show you, step-by-step, inch-by-inch, and micronutrient-by-micronutrient, how to best accomplish a healthy diet and lifestyle rich with the health benefits of plentiful micronutrients.

The intro for Rich Food, Poor Food is written by Mark Sisson of the bestselling book Primal Nutrition and the incredible blog Marks Daily Apple. In it he states, “Rich Food, Poor Food is the Eat This, Not That for health conscious consumers.”

Rich Food, Poor Food is a must-have grocery store guide for anyone who wants to eat a healthy micronutrient rich diet void of over 150 dangerous, health-depleting ingredients all too common in America today.

For more information on Rich Food, Poor Food, Your GPS, the Caltons or food products and brands that are on the rich food lists, please contact: media@CaltonNutrition.com or call 941.882.4297

INFORMATION SHEET

About the Authors of Rich Food, Poor Food and Naked Calories

Mira Calton, CN, FAAIM, DCCN, CMS, CPFC, BCIH is a Licensed Certified Nutritionist, a Fellow of the American Association of Integrative Medicine, a Diplomate of the College of Clinical Nutrition, a Board Certified Micronutrient Specialist, Certified Personal Fitness Chef, and is Board Certified in Integrative Health. She holds a Diploma in Comprehensive Nutrition from Huntington College of Health Sciences, and has completed the Yale University School of Medicine's OWCH (Online Weight Management Counseling for Healthcare Providers) program and sits on the American Board of Integrative Health (ABIH).Mira's interest in nutrition came after having been diagnosed at the age of thirty with advanced osteoporosis. Becoming micronutrient sufficient allowed Mira to reverse her condition.

Jayson B. Calton, Ph.D., FAAIM, DCCN, CMS, CISSN, BCIH, ROHP, A.M.P is a Fellow of the American Association of Integrative Medicine, a Diplomate of the College of Clinical Nutrition and is a Board Certified Micronutrient Specialist. Dr. Calton is also Board Certified in Integrative Health, Alternative Medicine, and Sports Nutrition, and is one of only seven Registered Orthomolecular Health Practitioners in the United States. Dr. Calton majored in Molecular/Microbiology (pre-med), at the Burnett Honors College, School of Biomedical Sciences and holds a Masters of Science degree and a Ph.D. in Nutrition. He has completed post-doctoral continuing medical education at Harvard Medical School, Cornell University and Yale University School of Medicine. Dr. Calton sits on the Board of Directors for the American Holistic Health Association (AHHA), the National Association of Nutrition Professionals (NANP), and the American Board of Integrated Health (ABIH) in the U.S., and on the National Education Committee for the International Organization of Nutritional Consultants (IONC) in Canada; and is on the Board of Review for the Journal of Functional Foods in Health and Disease. He is an active member of numerous medical and nutritional associations and has been lead author of several scientific papers in peer-reviewed journals.

What reviewers said about Rich Food, Poor Food

Short of actually showing up at your front door and taking your hand down the aisle of the farmers market or grocery store, the Caltons show you, step-by-step, inch-by-inch, and micronutrient-by-micronutrient, how to best accomplish a healthy diet and lifestyle rich with the health benefits of plentiful micronutrients.” —William Davis, MD, New York Times Bestselling author of Wheat Belly

Rich Food, Poor Food is the Eat This, Not That for health conscious individuals. Buy it, read it, and join the Rich Food Revolution! —Mark Sisson, Bestselling author of Primal Blueprint

Rich Food, Poor Food gives you everything you need to know to make smart, nutrient-rich food choices that save you time, money, and your health. Don’t step into another grocery store without it!” —JJ Virgin, CNS, CHFI bestselling author of The Virgin Diet

If you’re tired of the confusion caused by media hype about the latest ‘health foods,’ grab a copy of this book and hit the stores—you’ll be armed for battle and come out a nutritional winner every time.” —Diane Sanfilippo, BS, NC, New York Times bestselling author of Practical Paleo

Finally, a book that tells you what you really need to know to make healthy food choices in the real world. An outstanding addition to any library.”

Jonny Bowden, PhD, bestselling author of The Great Cholesterol Myth

Jayson and Mira expose the many hidden ingredients in the foods of today”

Hayley Mason and Bill Staley, bestselling authors of Make it Paleo

"Why has a simple trip to the supermarket become so dangerous? Because the foods you habitually put into your cart now contain more and more questionable ingredients. It's time we all start reading labels properly! Rich Food, Poor Food is the ultimate shopping guide we have all been looking for.  You will become informed in this wonderful and practical resource." 

Laurentine ten Bosch - Director 'Food Matters' and 'Hungry For Change'